Women's Wednesday Archives: Leadership

Women’s Wednesday #66: Be a Destination Dealer by 2020 | White Paper

Posted: November 8, 2017 by Anne Fleming, Car Buying Advocate

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually. What processes can be implemented for ups, guests, and women shoppers to optimize their experience […]

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Women’s Wednesday #63: The Science of Shopping vs Buying | What it Means to You

Posted: September 13, 2017 by Anne Fleming, Car Buying Advocate

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers. A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is […]

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Women’s Wednesday #62: Do You Know How Many Dealers Women Buyers Are Visiting?

Posted: June 20, 2017 by Anne Fleming, Car Buying Advocate

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle. From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are […]

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Women’s Wednesday #60: Understanding the Needs of Women Buyers [Video Interview]

Posted: May 17, 2017 by Anne Fleming, Car Buying Advocate

Today we will preview a CBT News interview with President Anne Fleming and get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women. In the video, the following questions are discussed: What dealers can learn about their female […]

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Women’s Wednesday #57: 2017 Women’s Buying Report & Best Practices for Dealers

Posted: March 1, 2017 by Anne Fleming, Car Buying Advocate

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Advertising ‘the best price’ or having a female spokeswoman is not enough to have them visit your dealership first. Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference! Best business practices are included to […]

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Women’s Wednesday #50: Use Attention and Intention to Increase Sales to Women

Posted: July 13, 2016 by Anne Fleming, Car Buying Advocate

Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics. Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in […]

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Women’s Wednesday #48: 8 Steps to Be the Destination Dealer for Women

Posted: May 18, 2016 by Anne Fleming, Car Buying Advocate

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line: 1. Engage each one of your female ups in a respectful manner, or they will walk out the door and not be heard from again. Begin tracking how many […]

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Women’s Wednesday #42: BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

Posted: February 10, 2016 by Anne Fleming, Car Buying Advocate

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles. The information in this report is drawn from over 4,000 women’s […]

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Women’s Wednesday #41: What Leads to Great Chemistry? Check Out The Key Elements

Posted: January 27, 2016 by Anne Fleming, Car Buying Advocate

What Are The Elements? What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE […]

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