Women’s Wednesday #24: 2015 Top Shopping Brands Rated by Women | ZMOT Dealer Shopping Report
Posted: February 25, 2015 by Anne Fleming, Car Buying Advocate
Top 2015 Car Brands as Rated by Women
Women rely on car dealer reviews 50% more than men. They also prefer to read reviews from other women. That is why our business focuses on reviews exclusively from this powerful buying sector. Likewise, we are the only company in the reputation space that captures reviews on the shopping, i.e. the browsing experience.
Our 2015 US Women’s Car Dealership Report, compiled from 3,450 women’s car dealer ratings and reviews, showcases the top “shopping” car brands as rated by women; the overall WSI score for all brands was 4.37. Each brand’s WSI®, or Women Satisfaction Index, is derived by taking the aggregate of all the dealer’s scores from that brand’s reviews on the site ranging from a 5.0 (highest) to 1.0 (lowest).
Did You Know?
The average woman visits two dealers, or, 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Simply put, women perceive these stores as more comfortable places to do business and go there first. That is ROI.
ZMOT Shopping Report: How to Get Yours
Get customized WSI® data and actionable research to improve the customer experience helps shape advertising and increase sales to women at your dealership. These trends and predictive patterns help take the guesswork out of marketing to women with the rich, WSI Dealer research provided from your very own reviewers. Would it surprise you to learn that over 90% of women that write a review will voluntarily complete a 25-question survey about their shopping experience with you… with ABSOLUTELY NO INCENTIVE AT ALL?
Shopping Scores of the Top 15 Brands:
The overall WSI score for all brands was 4.37. Keep in mind these reviews are from a controlled environment. Meaning our company works with about 400 dealers, not 17,000. These dealers use our platform to understand women’s unmet and unrecognized needs. By evaluating the data, dealers measure women’s satisfaction in key areas to create and maintain high scores. The difference these high scores make significantly impact perception, reputation, walk in’s and conversions.
Here is the list by brand.
1. Volkswagen scored 4.75
2. Ford, scored 4.74
3. Chevrolet, scored 4.66
4. Jeep, scored 4.63
5. Buick, scored4.61
6. Hyundai, scored 4.59
7. Audi, scored 4.54
8. Honda, scored 4.53
9. Toyota, scored 4.52
10. Nissan, scored 4.49
11. Subaru, scored 4.46
12. Chrysler, scored 4.40
13. Dodge, scored 4.31
14. Lexus, scored 4.28
15. Mazda, scored 4.26