Executive Team

Anne Fleming

Founder and CEO

Anne’s passion has been designing a groundbreaking data measurement system to track over 400 behaviors, experiences and preferences of women consumers’ footprint at car dealerships. This arose out of her desire to give this unconsidered demographic a voice.

The business was brought about while Anne managed a $30M sales department and negotiated for her company, she was uncomfortable going to the car dealership to buy a vehicle. She hired someone to help her with the process. A good friend asked, “why she gave her power away.”

This poignant question changed the trajectory of Anne’s career and led her to become interested in how other women approached this buying experience. As Anne explored search engines, she found virtually no statistics. The lack of findings led to the creation of the platform.

Anne’s quest is to continue to highlight this consumer and their importance, by unpacking their experience from the general population.

The company has been featured in The Wall Street Journal, ABC News, USA Today, Smart Money, MarketWatch, Bloomberg, and other national media. Anne is a contributor to industry leading publications like Auto Success, Digital Dealer, Driving Sales and Auto Remarketing.

Previously, Anne spent 20 years in strategic branding, product development, and as a buyer for American Eagle Outfitters, Atlantic Luggage, and Baldwin Lighting.

Don Morrison

Director of Business Development

Don is a serial entrepreneur and visionary leader who has consistently leveraged technology to improve the customer experience and top and bottom-line results. Don has been involved in the growth and development of several businesses, including American Eagle Outfitters, from 1 to 165 stores as President and CEO, Sundance Catalog Company as Executive Director, and Bear Creek Corporation as Senior VP of Sales and Marketing.

Don is currently Chairman of Deal Flow for BlueTree Allied Angels, a Pittsburgh-based angel investment organization and also serves as an Entrepreneur in Residence at the University of Pittsburgh’s Innovation Institute.

Don is actively involved in Business Development and Market Strategy at Women-Drivers.com.

Jon SingerJon Singer

Chief Technology Director

Jon has been involved with software architecture and implementation for more years than he’d like to admit. In that time, he’s assisted startups and well-established enterprises, in each case designing and implementing systems that solve business problems.

Jon is the president of TechRiver, LLC, a software development company near Pittsburgh, PA that creates custom software, mobile apps and web-based applications that help businesses run better.

Jon serves as the Chief Technology Director at Women-Drivers.com.

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