Media Coverage

Articles
Interviews

How Women Consumers Are Modernizing Car Dealerships

March 22, 2021

Top Tips to Get More Women to Buy & Service with Your Dealership!

December 17, 2020

Digital Air Strike Partners with Women-Drivers.com to Connect Dealerships with Major Buying Segment

December 3, 2020

How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership

April 4, 2019

2019 Women’s Car Buying Report

February 26, 2019

How Trustworthy Is Your Dealership? Take the Quiz!

September 25, 2018

Unconscious Bias Doesn’t Just Happen at Coffee Shops

April 30, 2018

What Does Your Website Say to Your Female Customers?

March 30, 2018

Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success

August 2, 2017

Women’s Top Rated Service Brands for 2017

June 1, 2017

Advertising to Women Car Buyers

May 1, 2017

Women-Drivers.com 2017 Report

March 6, 2017

A Value Realization Strategy to Accelerate Sales up to $6 Million

July 6, 2016

Improve Customer’s Experience; Improve Your ROI

February 9, 2016

Selling to Women: Cars Aren’t Power Tools

December 12, 2015

Neuroscience and How it Impacts Selling Cars to Women

November 12, 2015

The Emerging Buying Power Of Women

October 16, 2015

Building Smarter Car Sales People and Why it is Imperative to the Future Economics of Your Business

June 23, 2015

Digital Air Strike to help dealers target major buying segment: Women

December 7, 2020

Women-Drivers.com honors 3 dealers

January 29, 2016

Why Do Women Visit More Dealerships Than Men?

September 8, 2015

Fleming: Boost Women’s Confidence, Boost Sales

May 11, 2015

If Not Us, Who? Creating Equitable, Gender-Balanced Car Biz

April 15, 2015

Top 12 Websites Women Turn To For Auto Research

December 9, 2014

Women-Drivers.com: 5 Ways to Deliver a Competitive Edge

November 17, 2014

Don’t Say: ‘We Treat Everyone the Same’

October 15, 2014

What’s the Cost to Your Dealership When Women Walk Out?

September 29, 2014

Study: Women More Comfortable With Negotiating Than Men

August 27, 2014

Anatomy of Trust: Get to Heart of It When Selling

April 29, 2014

Breaking The Imbalance Of Women Execs At Dealerships Adviser

April 16, 2014

Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?

March 17, 2014

What Dealers Need to Know About Millennial Women Car Buyers

June 14, 2019

What are the Real Reasons Women Buy from their Sales Adviser?

July 9, 2018

The Growth of Women Car Buyers: Four Ways to Attract Them

December 31, 2020

2019 Women’s Car Buying Report

April 9, 2019

37 Items on Women Buyers’ Wish List

February 1, 2017

Seize The Opportunity To Convert More Women Shoppers To Pickups From Cars

November 1, 2015

What Women Want: Small SUVs, Dealer Delight

June 8, 2016

Report Reveals Top Car Brands Rated by Women

March 1, 2015

Single Women Get Credit for Booming SUV Demand

May 31, 2016

Car Sellers Refine Pitch to Women

August 20, 2014

Americans Renew Their Love for Cars — Online

August 27, 2009

Ready for a Career Change? Test Drive New Profession

January 29, 2013

Car-buying Tips Men Can Learn From Women

January 30, 2012

Shopping for a Car? Bring Your Wife

January 26, 2012

Male Drivers Lost Longer Than Women

October 26, 2010

Distracted Drivers: In Summer, Men Have Accidents Ogling Women, Says Study

August 4, 2010

Car Shopping Made Female Friendly

April 21, 2009

Web site wants to help women drivers find a good dealer

June 23, 2009

DAILY DRIVE PODCAST: September 22, 2021 | What women want from the car-buying experience

September 22, 2021

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report

May 5, 2017

The Daily Drum Interview

May 1, 2016

Interview with Anne Fleming

August 1, 2015

Interview with Anne Fleming

July 1, 2014

Top 2015 Car Brands as Rated by Women with Anne Fleming

March 6, 2015

Why You Should Focus on Female Automotive Shoppers with Anne Fleming

August 21, 2014

Auto Dealer Live – May 1st Interview with Anne Fleming

May 1, 2014

Podcast – Anne Fleming, “How to Effectively Market to Women”

January 10, 2014

Connect with More Women Drivers:

Communicate tangible value-adds in your advertising.

If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.

A confident, pleased buyer who writes a great review of her experience can influence countless other women to follow her lead.

Ask, track, and always respond to reviews.

Reviews are 3 times more influential than advertising when women buy a car.

Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’

One Size Does Not Fit All.

Step back and ask, who does your advertising really speak to?

Women are looking for connections with car dealerships.

Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.

Never miss a simple action to upsell your store.

Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.

Develop relationships with online guests.

Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.

76% of women rated their dealership’s website 3 out of 5 stars.

As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.

The #1 digital resource women use when buying a car is the dealership’s website.

Include images of women throughout your digital assets and online marketing campaigns.

It takes more than having a female spokesperson to market to women.

The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.

Make your dealerships a welcome destination for all customers.

Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.

Include informative, engaging content on your website.

It helps build trust and ensures guests get value from your brand.

Behavior Economics demands tracking when your customers fall off.

Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.

Measure and track the number of women leads and buyers each month.

You can’t grow what you don’t know.

Create the right conditions for the sale on the first visit.

Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.

Dealers need to shift the paradigm to effectively engage, market and optimize sales to women.

What is your Trust Dashboard with this market?

53% of millennial car buyers are women. Almost 4 in 10 women are the breadwinners in their family.

How is your current and future customer demographic represented in your front line team?

Crack the code by turning reviews into real-time data to make yours the go-to store.

Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.

Transform your messaging and make the showroom more customer-centric.

92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.

Game-Changing Predictive Analytics.

What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.