NEW REPORT | 2021 Women’s Fixed Ops, Purchasing and Finance Trends at Leading Auto Brands

Posted: August 11, 2021 by Anne Fleming, Car Buying Advocate

In this comprehensive 2021 Women’s Fixed Ops, Purchasing and Finance Trends at Leading Auto Brands Report, we share our third-party data that is tracked by participating dealers by brand. These innovative actionable insights are provided to foster and improve the customer experience with this dominant market. · Fixed Ops. Over 1 in 4 women defect […]

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Improve Conversions: 7 Ways to Highlight Your Convenient Factors

Posted: June 9, 2021 by Anne Fleming, Car Buying Advocate

All dealerships are experiencing the pinch of the chip shortage. Inventory is down and consumer interest is up. With the 2020-2021 crisis, dealers transformed how they sold vehicles during the pandemic. This article is about taking the steps to let your shoppers know your dealership has new ways of selling today, and what that entails. […]

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How Women Rate Fixed Ops Follow-Up Communication by OEM

Posted: May 19, 2021 by Anne Fleming, Car Buying Advocate

Did You Know? 25% of women defect annually from their dealer’s fixed ops dept due to communication inconsistencies. That translates to an avg. loss of $1.03M in sales. REVIEW EQUALS RETENTION Let’s take a closer look at these numbers and what they really mean. Below, showcases the latest 2021 Women’s Fixed Ops Trends on […]

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Fixed Ops | Lower Your Defect Rate with Women and Improve Profits

Posted: May 5, 2021 by Anne Fleming, Car Buying Advocate

As humans, we generally have a false sense of control that is automatically built into our thinking. Added to that is an optimistic bias, meaning, an artificial sense that things will work out. It’s there for all of us. Let’s bring this into the automotive space. Car dealerships and fixed ops managers believe that customers […]

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Top Brand Fixed Op Scores | Is Going to Your Service Dept Like the NFL Draft?

Posted: April 21, 2021 by Anne Fleming, Car Buying Advocate

Most dealerships work to get reviews and scores to show off their Sales. How does your dealership showcase exceptional experiences in fixed ops, warranty and the body shop? How are you resolving issues? Women, Dealers and the NFL Draft For many women, going to the dealer can be like the NFL draft. All the metrics, […]

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Top 2021 Auto Brands As Rated By Women When Purchasing

Posted: April 7, 2021 by Anne Fleming, Car Buying Advocate

Women are the quickest path to retention at car dealers. To get there, however, they need to purchase a vehicle from your store. Participating car dealers generated over 5,570 reviews with the average score of 4.79 or 95.8%. Participating dealers from the top brands* on the graphic to the right had the highest purchasing […]

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WOMEN’S WEDNESDAY #95: What’s Your 2021 Auto Brand Purchasing Score with Women?

Posted: March 17, 2021 by Anne Fleming, Car Buying Advocate

Women are the face of consumers at dealerships today. Nationally, 45% of vehicles purchased at franchised dealers are bought by this market segment. has extracted the data from car dealer reviews and survey scores and correlated them to the OEM’s. The graphic on the right shows the 2021 Percentage of Women who Reported Purchasing […]

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WOMEN’S WEDNESDAY #94: National Partnership to Connect Dealers to New Markets, New Mindsets, New Money

Posted: March 3, 2021 by Anne Fleming, Car Buying Advocate

In this new time of digital retailing, new mindsets prevail. With change comes new opportunities. Women buy 45% of new vehicles for themselves and account for two-thirds of fixed ops service customers at franchised dealers. Increase buyer retention with this powerful market segment by making one small change in your messaging. [cost nothing]. CURRENT CHALLENGES: […]

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Women’s Wednesday #93: White Paper: Industry Guide to Sales & Retention

Posted: January 22, 2020 by Anne Fleming, Car Buying Advocate

Since 2015, women have purchased 38 million new cars for themselves at franchised auto dealerships. As a leader, what steps are you taking to capture your share of this consumer? A resounding 46% of women nationally report that they visited an “average of 3.2 dealerships” when buying a car. This number is two times higher […]

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Women’s Wednesday #92: How are Women’s Brains Wired?

Posted: April 3, 2019 by Anne Fleming, Car Buying Advocate

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency and practicality in their thought process. Consultants can benefit from understanding what really matters to this ever-growing segment of buyers and decision-makers.

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Women’s Wednesday #91: How Did We Do?

Posted: March 20, 2019 by Anne Fleming, Car Buying Advocate

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store.

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Women’s Wednesday #90: New Report: 2019 Women’s CX at Top 7 US Auto Brands

Posted: February 13, 2019 by Anne Fleming, Car Buying Advocate

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base of customers. As the industry evolves, it is crucial for business leaders to have open and responsive systems to compete.

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