Women's Wednesday Archives: Culture

Women’s Wednesday #39: Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Posted: December 23, 2015 by Anne Fleming, Car Buying Advocate

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your […]

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Women’s Wednesday #38: The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part 1

Posted: December 16, 2015 by Anne Fleming, Car Buying Advocate

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s […]

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