Women's Wednesday Archives: Customer Experience/Sales

Improve Conversions: 7 Ways to Highlight Your Convenient Factors

Posted: June 9, 2021 by Anne Fleming, Car Buying Advocate

All dealerships are experiencing the pinch of the chip shortage. Inventory is down and consumer interest is up. With the 2020-2021 crisis, dealers transformed how they sold vehicles during the pandemic. This article is about taking the steps to let your shoppers know your dealership has new ways of selling today, and what that entails. […]

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How Women Rate Fixed Ops Follow-Up Communication by OEM

Posted: May 19, 2021 by Anne Fleming, Car Buying Advocate

Did You Know? 25% of women defect annually from their dealer’s fixed ops dept due to communication inconsistencies. That translates to an avg. loss of $1.03M in sales. REVIEW EQUALS RETENTION Let’s take a closer look at these numbers and what they really mean. Below, Women-Drivers.com showcases the latest 2021 Women’s Fixed Ops Trends on […]

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Fixed Ops | Lower Your Defect Rate with Women and Improve Profits

Posted: May 5, 2021 by Anne Fleming, Car Buying Advocate

As humans, we generally have a false sense of control that is automatically built into our thinking. Added to that is an optimistic bias, meaning, an artificial sense that things will work out. It’s there for all of us. Let’s bring this into the automotive space. Car dealerships and fixed ops managers believe that customers […]

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Top Brand Fixed Op Scores | Is Going to Your Service Dept Like the NFL Draft?

Posted: April 21, 2021 by Anne Fleming, Car Buying Advocate

Most dealerships work to get reviews and scores to show off their Sales. How does your dealership showcase exceptional experiences in fixed ops, warranty and the body shop? How are you resolving issues? Women, Dealers and the NFL Draft For many women, going to the dealer can be like the NFL draft. All the metrics, […]

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WOMEN’S WEDNESDAY #95: What’s Your 2021 Auto Brand Purchasing Score with Women?

Posted: March 17, 2021 by Anne Fleming, Car Buying Advocate

Women are the face of consumers at dealerships today. Nationally, 45% of vehicles purchased at franchised dealers are bought by this market segment. Women-Drivers.com has extracted the data from car dealer reviews and survey scores and correlated them to the OEM’s. The graphic on the right shows the 2021 Percentage of Women who Reported Purchasing […]

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WOMEN’S WEDNESDAY #94: National Partnership to Connect Dealers to New Markets, New Mindsets, New Money

Posted: March 3, 2021 by Anne Fleming, Car Buying Advocate

In this new time of digital retailing, new mindsets prevail. With change comes new opportunities. Women buy 45% of new vehicles for themselves and account for two-thirds of fixed ops service customers at franchised dealers. Increase buyer retention with this powerful market segment by making one small change in your messaging. [cost nothing]. CURRENT CHALLENGES: […]

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Women’s Wednesday #93: White Paper: Industry Guide to Sales & Retention

Posted: January 22, 2020 by Anne Fleming, Car Buying Advocate

Since 2015, women have purchased 38 million new cars for themselves at franchised auto dealerships. As a leader, what steps are you taking to capture your share of this consumer? A resounding 46% of women nationally report that they visited an “average of 3.2 dealerships” when buying a car. This number is two times higher […]

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Women’s Wednesday #92: How are Women’s Brains Wired?

Posted: April 3, 2019 by Anne Fleming, Car Buying Advocate

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency and practicality in their thought process. Consultants can benefit from understanding what really matters to this ever-growing segment of buyers and decision-makers.

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Women’s Wednesday #90: New Report: 2019 Women’s CX at Top 7 US Auto Brands

Posted: February 13, 2019 by Anne Fleming, Car Buying Advocate

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base of customers. As the industry evolves, it is crucial for business leaders to have open and responsive systems to compete.

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Women’s Wednesday #85: 8 Tips to Hire Saleswomen to Build Dealer Sales & Retention

Posted: November 7, 2018 by Anne Fleming, Car Buying Advocate

A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer Reviews” shows that these buyers experience higher satisfaction and improved customer experiences when they work with female consultants. A more trusting and engaged consumer experience leads to higher CSI scores, reviews and retention. Here are 8 suggestions to help dealers hire more women to the front-line team.

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Women’s Wednesday #84: How Your BDC Can Minimize Leakage with Digital Customers

Posted: October 17, 2018 by Anne Fleming, Car Buying Advocate

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions. However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the time. It can actually be more relaxed and as effective as an in-store visit.

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Women’s Wednesday #83: The Bad News About Customer Greetings at Dealerships

Posted: October 3, 2018 by Anne Fleming, Car Buying Advocate

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? Dealerships spend so much time working toward showcasing a positive resumè of reviews. However, a new national report from JoinWomenDrivers.com shows that less than 6 in 10 women are satisfied with the initial greeting and do not have a favorable first contact at car dealerships. The real-time impact of this is loss of brand credibility and concern on the part the customer.

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