Women's Wednesday Archives: Customer Experience/Sales

Women’s Wednesday #65: How Can You Increase Your Sales to Women?

Posted: October 18, 2017 by Anne Fleming, Car Buying Advocate

One Size Fits All No Longer Applies According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten […]

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Women’s Wednesday #64: Millennial Women and Your Market Share

Posted: October 4, 2017 by Anne Fleming, Car Buying Advocate

Reshaping The Industry’s Economy The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 […]

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Women’s Wednesday #63: The Science of Shopping vs Buying | What it Means to You

Posted: September 13, 2017 by Anne Fleming, Car Buying Advocate

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers. A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is […]

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Women’s Wednesday #56: Top 17 Items on Womens New Years Wish List

Posted: January 18, 2017 by Anne Fleming, Car Buying Advocate

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business. At The Dealership Buying a car in a relaxed, […]

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Women’s Wednesday #54: Do Emotions Play A Part In The Process?

Posted: October 26, 2016 by Anne Fleming, Car Buying Advocate

Car Buying and Emotions, Part I Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service. […]

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Women’s Wednesday #52: Increase Sales to Women Buyers by $6 Million

Posted: September 21, 2016 by Anne Fleming, Car Buying Advocate

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it […]

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Women’s Wednesday #51: Women Buyers… Show You How they Really Feel

Posted: August 10, 2016 by Anne Fleming, Car Buying Advocate

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores! We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis. With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a […]

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Women’s Wednesday #39: Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Posted: December 23, 2015 by Anne Fleming, Car Buying Advocate

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your […]

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Women’s Wednesday #38: The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part 1

Posted: December 16, 2015 by Anne Fleming, Car Buying Advocate

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s […]

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Women’s Wednesday #34: Leverage These Emotions to Sell More Cars to Millennials

Posted: September 30, 2015 by Anne Fleming, Car Buying Advocate

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new […]

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