Women's Wednesday Archives: Digital

Women’s Wednesday #75: Texting Strategy for Women Buyers

Posted: May 16, 2018 by Anne Fleming, Car Buying Advocate

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules of proper texting etiquette, especially with your largest audience: women.

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Women’s Wednesday #68: What Does Your Website Say to Your Women Customers?

Posted: February 7, 2018 by Anne Fleming, Car Buying Advocate

3 Ways to Welcome Women to Your Website in 2018 Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more. Currently, dealers’ […]

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Women’s Wednesday #44: Is Your Dealership Forward Thinking? Really?

Posted: March 16, 2016 by Anne Fleming, Car Buying Advocate

How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases? Download The Dealership Periodic Table and […]

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Women’s Wednesday #12: Small Website Changes Increase Access + Interest of Women

Posted: August 6, 2014 by Anne Fleming, Car Buying Advocate

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers. As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality […]

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Women’s Wednesday #9: Your Website is #1 With Women

Posted: June 25, 2014 by Anne Fleming, Car Buying Advocate

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include: Dealership Manufacturer KBB.com Consumer Reports AutoTrader.com Edmunds.com Cars.com […]

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