Posted: May 16, 2018 by Anne Fleming, Car Buying Advocate
Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules of proper texting etiquette, especially with your largest audience: women.
Read MorePosted: February 7, 2018 by Anne Fleming, Car Buying Advocate
3 Ways to Welcome Women to Your Website in 2018 Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more. Currently, dealers’ […]
Read MorePosted: April 5, 2017 by Anne Fleming, Car Buying Advocate
An estimated 8 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market. The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said […]
Read MorePosted: March 16, 2016 by Anne Fleming, Car Buying Advocate
How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases? Download The Dealership Periodic Table and […]
Read MorePosted: August 6, 2014 by Anne Fleming, Car Buying Advocate
Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers. As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality […]
Read MorePosted: June 25, 2014 by Anne Fleming, Car Buying Advocate
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include: Dealership Manufacturer KBB.com Consumer Reports AutoTrader.com Edmunds.com Cars.com […]
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Read More Subscribe »If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.
Ask, track, and always respond to reviews.
Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’
Step back and ask, who does your advertising really speak to?
Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.
Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.
Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.
As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.
Include images of women throughout your digital assets and online marketing campaigns.
The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.
Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.
It helps build trust and ensures guests get value from your brand.
Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.
You can’t grow what you don’t know.
Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.
What is your Trust Dashboard with this market?
How is your current and future customer demographic represented in your front line team?
Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.
92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.
What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.
