Women's Wednesday Archives: Fixed Ops & Retention

Improve Conversions: 7 Ways to Highlight Your Convenient Factors

Posted: June 9, 2021 by Anne Fleming, Car Buying Advocate

All dealerships are experiencing the pinch of the chip shortage. Inventory is down and consumer interest is up. With the 2020-2021 crisis, dealers transformed how they sold vehicles during the pandemic. This article is about taking the steps to let your shoppers know your dealership has new ways of selling today, and what that entails. […]

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How Women Rate Fixed Ops Follow-Up Communication by OEM

Posted: May 19, 2021 by Anne Fleming, Car Buying Advocate

Did You Know? 25% of women defect annually from their dealer’s fixed ops dept due to communication inconsistencies. That translates to an avg. loss of $1.03M in sales. REVIEW EQUALS RETENTION Let’s take a closer look at these numbers and what they really mean. Below, Women-Drivers.com showcases the latest 2021 Women’s Fixed Ops Trends on […]

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Fixed Ops | Lower Your Defect Rate with Women and Improve Profits

Posted: May 5, 2021 by Anne Fleming, Car Buying Advocate

As humans, we generally have a false sense of control that is automatically built into our thinking. Added to that is an optimistic bias, meaning, an artificial sense that things will work out. It’s there for all of us. Let’s bring this into the automotive space. Car dealerships and fixed ops managers believe that customers […]

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Top Brand Fixed Op Scores | Is Going to Your Service Dept Like the NFL Draft?

Posted: April 21, 2021 by Anne Fleming, Car Buying Advocate

Most dealerships work to get reviews and scores to show off their Sales. How does your dealership showcase exceptional experiences in fixed ops, warranty and the body shop? How are you resolving issues? Women, Dealers and the NFL Draft For many women, going to the dealer can be like the NFL draft. All the metrics, […]

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Women’s Wednesday #93: White Paper: Industry Guide to Sales & Retention

Posted: January 22, 2020 by Anne Fleming, Car Buying Advocate

Since 2015, women have purchased 38 million new cars for themselves at franchised auto dealerships. As a leader, what steps are you taking to capture your share of this consumer? A resounding 46% of women nationally report that they visited an “average of 3.2 dealerships” when buying a car. This number is two times higher […]

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Women’s Wednesday #79: Creating a Service Drive Experience to Maximize Retention

Posted: July 25, 2018 by Anne Fleming, Car Buying Advocate

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.

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Women’s Wednesday #43: Is Your Relationship with Women Customers like a Yo-Yo?

Posted: February 24, 2016 by Anne Fleming, Car Buying Advocate

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It’s a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car […]

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Women’s Wednesday #30: 5 Ways to Deliver an Outstanding Service Drive Experience to Women | Lexus 300h Review

Posted: August 5, 2015 by Anne Fleming, Car Buying Advocate

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive. Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased car […]

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Women’s Wednesday #16: The Good + Bad News about Your Service Drive: What Women Want

Posted: October 1, 2014 by Anne Fleming, Car Buying Advocate

Click + Read Dealertrack Interview with Women-Drivers.com CEO Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's […]

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Women’s Wednesday #5: The 6 Factors That Impact Where Women Get Their Car Serviced

Posted: April 30, 2014 by Anne Fleming, Car Buying Advocate

With this Women’s Wednesday we will focus on the Service Drive at your store. Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer […]

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