Posted: December 5, 2018 by Anne Fleming, Car Buying Advocate
Change. It is always happening. Our typical reaction is either happiness and acceptance, or push and resistance. Regardless of our response, change occurs nonetheless. But it is our view to what is happening and how we face the change that is always the real issue.
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Posted: June 20, 2018 by Anne Fleming, Car Buying Advocate
Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?
Read MorePosted: March 7, 2018 by Anne Fleming, Car Buying Advocate
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason.
Read MorePosted: November 8, 2017 by Anne Fleming, Car Buying Advocate
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually. What processes can be implemented for ups, guests, and women shoppers to optimize their experience […]
Read MorePosted: September 13, 2017 by Anne Fleming, Car Buying Advocate
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers. A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is […]
Read MorePosted: June 20, 2017 by Anne Fleming, Car Buying Advocate
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle. From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are […]
Read MorePosted: May 17, 2017 by Anne Fleming, Car Buying Advocate
Today we will preview a CBT News interview with President Anne Fleming and get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women. In the video, the following questions are discussed: What dealers can learn about their female […]
Read MorePosted: March 1, 2017 by Anne Fleming, Car Buying Advocate
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Advertising ‘the best price’ or having a female spokeswoman is not enough to have them visit your dealership first. Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference! Best business practices are included to […]
Read MorePosted: July 13, 2016 by Anne Fleming, Car Buying Advocate
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics. Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in […]
Read MorePosted: May 18, 2016 by Anne Fleming, Car Buying Advocate
Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line: 1. Engage each one of your female ups in a respectful manner, or they will walk out the door and not be heard from again. Begin tracking how many […]
Read MorePosted: May 4, 2016 by Anne Fleming, Car Buying Advocate
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now. Do you know how many women ups visit your store each week? Each month? Do you know how many of them actually convert and buy from you? [We didn’t think […]
Read MorePosted: February 10, 2016 by Anne Fleming, Car Buying Advocate
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles. The information in this report is drawn from over 4,000 women’s […]
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There are several reasons why you may be considering buying papers. Many men and women realize they have to find those very often, especially when they need to seek a new job or take up a new avocation. Many folks find it to function as the only way to save money as they operate through […]
Read More Subscribe »If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.
Ask, track, and always respond to reviews.
Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’
Step back and ask, who does your advertising really speak to?
Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.
Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.
Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.
As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.
Include images of women throughout your digital assets and online marketing campaigns.
The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.
Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.
It helps build trust and ensures guests get value from your brand.
Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.
You can’t grow what you don’t know.
Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.
What is your Trust Dashboard with this market?
How is your current and future customer demographic represented in your front line team?
Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.
92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.
What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.
