Women's Wednesday Archives: Leadership

Women’s Wednesday #41: What Leads to Great Chemistry? Check Out The Key Elements

Posted: January 27, 2016 by Anne Fleming, Car Buying Advocate

What Are The Elements? What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE […]

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Women’s Wednesday #33: Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Posted: September 16, 2015 by Anne Fleming, Car Buying Advocate

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience. How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your dealership […]

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Women’s Wednesday #25: Boost Women’s Confidence to Boost Your Sales

Posted: April 29, 2015 by Anne Fleming, Car Buying Advocate

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals. Read the Latest Her + His Car Review Share With Your Social Communities There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, […]

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Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying A Car

Posted: December 3, 2014 by Anne Fleming, Car Buying Advocate

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women. Read the Latest Her + His Car Review There are always two sides to everything, right? To keep our car reviews innovative and […]

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Women’s Wednesday #17: (Don’t Say) “We Treat Everyone the Same”

Posted: October 15, 2014 by Anne Fleming, Car Buying Advocate

Click + Read Dealertrack Interview with Women-Drivers.com CEO Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what that really means is that they greet prospects consistently and similarly with a sales process – whether in person or digitally. However, having the capacity and ability […]

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Women’s Wednesday #15: Women Walking Out – What is it Costing Your Dealership?

Posted: September 17, 2014 by Anne Fleming, Car Buying Advocate

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out. In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising […]

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Women’s Wednesday #14: Empowering Women at Your Store: What’s in it For You

Posted: September 3, 2014 by Anne Fleming, Car Buying Advocate

The Latest in Women Buying Cars In today’s competitive marketplace, women buyers are crucial for auto dealers’ success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article. It may be no surprise that car buying is an emotional purchase for women. Even on the heels of a […]

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Women’s Wednesday #6: Is Your Business a Dealership or a Destination?

Posted: May 14, 2014 by Anne Fleming, Car Buying Advocate

Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers. As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater. Wayne Gretzky, the hockey legend, explained the key to his success, “a good hockey player knows where the puck is – however, a great hockey […]

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