Women's Wednesday Archives: Marketing

Women’s Wednesday #89: The Right Way to Market to Women Drivers

Posted: January 23, 2019 by Anne Fleming, Car Buying Advocate

Marketing to women doesn’t mean using pink, having a female pitch-person, or having a manicurist on site. Marketing to women does mean creating a culture of developing solutions specialists to ensure customers trust your business immediately.

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Women’s Wednesday #69: How to Tailor the Brand Experience for the Decision Maker

Posted: February 21, 2018 by Anne Fleming, Car Buying Advocate

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership. We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about […]

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Women’s Wednesday #61: Top Service Drive Brands Rated by Women for 2017

Posted: June 7, 2017 by Anne Fleming, Car Buying Advocate

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment. Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by […]

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Women’s Wednesday #59: Women’s 2017 Top Rated Car Brands when Purchasing

Posted: May 3, 2017 by Anne Fleming, Car Buying Advocate

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers. Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to […]

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Women’s Wednesday #55: How Your Dealership Can Capitalize on Emoji’s

Posted: November 9, 2016 by Anne Fleming, Car Buying Advocate

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation! Women & Reviews: A Closer Look Women-Drivers Certified Trusted Dealers have a 92% Satisfaction Rating which […]

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Women’s Wednesday #45: Report – Analysis of Top 10 Car Brands and Women Buyers

Posted: April 6, 2016 by Anne Fleming, Car Buying Advocate

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold in 2015 including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and […]

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Women’s Wednesday #40: What’s Your Dealership’s Chemistry with Women? Download Periodic Table

Posted: January 13, 2016 by Anne Fleming, Car Buying Advocate

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interaction strategies in order to exceed last year’s business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in […]

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Women’s Wednesday #37: What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Posted: November 18, 2015 by Anne Fleming, Car Buying Advocate

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to […]

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Women’s Wednesday #36: Is Your Dealership Selling Cars Like They’re Power Tools?

Posted: November 4, 2015 by Anne Fleming, Car Buying Advocate

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it. It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like […]

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Women’s Wednesday #35: 6 Keys to Sell More Cars to Millennial Women

Posted: October 14, 2015 by Anne Fleming, Car Buying Advocate

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like: Millennial women travel over 25% further to purchase a car What are the top reasons they buy […]

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Women’s Wednesday #27: 3 New Ways to Advertise Effectively to Women | VW Golf Review

Posted: June 24, 2015 by Anne Fleming, Car Buying Advocate

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector. Did You Know? When women are asked why they bought a […]

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