Women's Wednesday Archives: Marketing

Women’s Wednesday #23: Top Car Brands as Rated by Women when Buying

Posted: February 11, 2015 by Anne Fleming, Car Buying Advocate

It’s Officially the Women Buyers Era… OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day. Read the Latest Her + His Car Review Share With Your Social Communities There are always […]

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Women’s Wednesday #19: 5 Ways to Deliver a Competitive Edge

Posted: November 12, 2014 by Anne Fleming, Car Buying Advocate

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers. 1. Buy A Car In Less Than 2 Hours Do you know it […]

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Women’s Wednesday #10: The Top Rated Car Brands by Women: How does Your Stack Up?

Posted: July 9, 2014 by Anne Fleming, Car Buying Advocate

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers. After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction […]

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