Women's Wednesday Archives: Reviews & Reputation

Top 2021 Auto Brands As Rated By Women When Purchasing

Posted: April 7, 2021 by Anne Fleming, Car Buying Advocate

Women are the quickest path to retention at car dealers. To get there, however, they need to purchase a vehicle from your store. Participating Women-Drivers.com car dealers generated over 5,570 reviews with the average score of 4.79 or 95.8%. Participating dealers from the top brands* on the graphic to the right had the highest purchasing […]

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WOMEN’S WEDNESDAY #94: National Partnership to Connect Dealers to New Markets, New Mindsets, New Money

Posted: March 3, 2021 by Anne Fleming, Car Buying Advocate

In this new time of digital retailing, new mindsets prevail. With change comes new opportunities. Women buy 45% of new vehicles for themselves and account for two-thirds of fixed ops service customers at franchised dealers. Increase buyer retention with this powerful market segment by making one small change in your messaging. [cost nothing]. CURRENT CHALLENGES: […]

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Women’s Wednesday #91: How Did We Do?

Posted: March 20, 2019 by Anne Fleming, Car Buying Advocate

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store.

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Women’s Wednesday #88: Authentic Reviews that Deliver to Your Bottom Line

Posted: January 9, 2019 by Anne Fleming, Car Buying Advocate

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer experience – trust. The emotional qualities of a review speak loudly to women and encourage or discourage a visit to your store.

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Women’s Wednesday #55: How Your Dealership Can Capitalize on Emoji’s

Posted: November 9, 2016 by Anne Fleming, Car Buying Advocate

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation! Women & Reviews: A Closer Look Women-Drivers Certified Trusted Dealers have a 92% Satisfaction Rating which […]

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Women’s Wednesday #53: Have you earned your bragging rights?

Posted: October 5, 2016 by Anne Fleming, Car Buying Advocate

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees? Brag Boards Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your […]

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Women’s Wednesday #29: Poor Service Review? How it’s Handled is Key to Your Success | Chrysler 300 Ltd. Review

Posted: July 22, 2015 by Anne Fleming, Car Buying Advocate

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why? Customers expect to see a […]

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Women’s Wednesday #18: 7 Ways to Leverage Sales to Women and Increase CSI Now

Posted: October 29, 2014 by Anne Fleming, Car Buying Advocate

See It In Action! Advertise with W-D Certified Logo In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a […]

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Women’s Wednesday #13: Your Reputation – Are You Leaving $6M on the Table?

Posted: August 21, 2014 by Anne Fleming, Car Buying Advocate

The Latest in Women Buying Cars Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers. While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real […]

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