Posted: April 7, 2021 by Anne Fleming, Car Buying Advocate
Women are the quickest path to retention at car dealers. To get there, however, they need to purchase a vehicle from your store. Participating Women-Drivers.com car dealers generated over 5,570 reviews with the average score of 4.79 or 95.8%. Participating dealers from the top brands* on the graphic to the right had the highest purchasing […]
Read MorePosted: March 3, 2021 by Anne Fleming, Car Buying Advocate
In this new time of digital retailing, new mindsets prevail. With change comes new opportunities. Women buy 45% of new vehicles for themselves and account for two-thirds of fixed ops service customers at franchised dealers. Increase buyer retention with this powerful market segment by making one small change in your messaging. [cost nothing]. CURRENT CHALLENGES: […]
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Posted: March 20, 2019 by Anne Fleming, Car Buying Advocate
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store.
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Posted: January 9, 2019 by Anne Fleming, Car Buying Advocate
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer experience – trust. The emotional qualities of a review speak loudly to women and encourage or discourage a visit to your store.
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Posted: September 12, 2018 by Anne Fleming, Car Buying Advocate
Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?
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Posted: June 6, 2018 by Anne Fleming, Car Buying Advocate
Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers?
Read MorePosted: November 9, 2016 by Anne Fleming, Car Buying Advocate
Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation! Women & Reviews: A Closer Look Women-Drivers Certified Trusted Dealers have a 92% Satisfaction Rating which […]
Read MorePosted: October 5, 2016 by Anne Fleming, Car Buying Advocate
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees? Brag Boards Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your […]
Read MorePosted: September 2, 2015 by Anne Fleming, Car Buying Advocate
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is […]
Read MorePosted: July 22, 2015 by Anne Fleming, Car Buying Advocate
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why? Customers expect to see a […]
Read MorePosted: October 29, 2014 by Anne Fleming, Car Buying Advocate
See It In Action! Advertise with W-D Certified Logo In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a […]
Read MorePosted: August 21, 2014 by Anne Fleming, Car Buying Advocate
The Latest in Women Buying Cars Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers. While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real […]
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Read More Subscribe »If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.
Ask, track, and always respond to reviews.
Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’
Step back and ask, who does your advertising really speak to?
Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.
Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.
Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.
As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.
Include images of women throughout your digital assets and online marketing campaigns.
The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.
Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.
It helps build trust and ensures guests get value from your brand.
Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.
You can’t grow what you don’t know.
Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.
What is your Trust Dashboard with this market?
How is your current and future customer demographic represented in your front line team?
Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.
92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.
What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.
