Women's Wednesday Archives: Reviews

Top 2021 Auto Brands As Rated By Women When Purchasing

Posted: April 7, 2021 by Anne Fleming, Car Buying Advocate

Women are the quickest path to retention at car dealers. To get there, however, they need to purchase a vehicle from your store. Participating Women-Drivers.com car dealers generated over 5,570 reviews with the average score of 4.79 or 95.8%. Participating dealers from the top brands* on the graphic to the right had the highest purchasing […]

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WOMEN’S WEDNESDAY #94: National Partnership to Connect Dealers to New Markets, New Mindsets, New Money

Posted: March 3, 2021 by Anne Fleming, Car Buying Advocate

In this new time of digital retailing, new mindsets prevail. With change comes new opportunities. Women buy 45% of new vehicles for themselves and account for two-thirds of fixed ops service customers at franchised dealers. Increase buyer retention with this powerful market segment by making one small change in your messaging. [cost nothing]. CURRENT CHALLENGES: […]

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