Women's Wednesday Archives: Service Lane

Women’s Wednesday #79: Creating a Service Drive Experience to Maximize Retention

Posted: July 25, 2018 by Anne Fleming, Car Buying Advocate

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.

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Women’s Wednesday #43: Is Your Relationship with Women Customers like a Yo-Yo?

Posted: February 24, 2016 by Anne Fleming, Car Buying Advocate

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It’s a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car […]

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Women’s Wednesday #30: 5 Ways to Deliver an Outstanding Service Drive Experience to Women | Lexus 300h Review

Posted: August 5, 2015 by Anne Fleming, Car Buying Advocate

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive. Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased car […]

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Women’s Wednesday #16: The Good + Bad News about Your Service Drive: What Women Want

Posted: October 1, 2014 by Anne Fleming, Car Buying Advocate

Click + Read Dealertrack Interview with Women-Drivers.com CEO Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's […]

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Women’s Wednesday #5: The 6 Factors That Impact Where Women Get Their Car Serviced

Posted: April 30, 2014 by Anne Fleming, Car Buying Advocate

With this Women’s Wednesday we will focus on the Service Drive at your store. Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer […]

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