As the leader in connecting women+families with Certified Trusted Dealers, we provide educational blogs and tips to weave into your sales and service practice to help improve your sales. Each blog offers best practices in different department areas with suggestions to make doing business with women a core value and natural expression at your store.

Top 2021 Auto Brands As Rated By Women When Purchasing

Posted: April 07, 2021 by Anne Fleming, Car Buying Advocate
Women are the quickest path to retention at car dealers. To get there, however, they need to purchase a vehicle from your store. Participating car dealers generated over 5,570 reviews with the average score of 4.79 or 95.8%. Participating dealers from the top brands* on the graphic to the right had th [...]

WOMEN’S WEDNESDAY #95: What’s Your 2021 Auto Brand Purchasing Score with Women?

Posted: March 17, 2021 by Anne Fleming, Car Buying Advocate
Women are the face of consumers at dealerships today. Nationally, 45% of vehicles purchased at franchised dealers are bought by this market segment. has extracted the data from car dealer reviews and survey scores and correlated them to the OEM’s. The graphic on the right shows the 2021 Percenta [...]

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