DEALER BLOG & TIPS

As the leader in connecting women+families with Certified Trusted Dealers, we provide educational blogs and tips to weave into your sales and service practice to help improve your sales. Each blog offers best practices in different department areas with suggestions to make doing business with women a core value and natural expression at your store.

Women’s Wednesday #91: How Did We Do?

Posted: March 20, 2019 by Anne Fleming, Car Buying Advocate
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store. [...]

Women’s Wednesday #90: New Report: 2019 Women’s CX at Top 7 US Auto Brands

Posted: February 13, 2019 by Anne Fleming, Car Buying Advocate
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base of customers. As the industry evolves, it is [...]

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