As the leader in connecting women+families with Certified Trusted Dealers, we provide educational blogs and tips to weave into your sales and service practice to help improve your sales. Each blog offers best practices in different department areas with suggestions to make doing business with women a core value and natural expression at your store.

How Women Rate Fixed Ops Follow-Up Communication by OEM

Posted: May 19, 2021 by Anne Fleming, Car Buying Advocate
Did You Know? 25% of women defect annually from their dealer’s fixed ops dept due to communication inconsistencies. That translates to an avg. loss of $1.03M in sales. REVIEW EQUALS RETENTION Let’s take a closer look at these numbers and what they really mean. Below, showcases the latest 2 [...]

Fixed Ops | Lower Your Defect Rate with Women and Improve Profits

Posted: May 05, 2021 by Anne Fleming, Car Buying Advocate
As humans, we generally have a false sense of control that is automatically built into our thinking. Added to that is an optimistic bias, meaning, an artificial sense that things will work out. It’s there for all of us. Let’s bring this into the automotive space. Car dealerships and fixed ops managers believe that [...]

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