Research & Innovation
Traditionally, the car dealership environment was one where women felt they needed to “bring someone with them” in order to feel comfortable. Let’s face it, the industry was built by and for men. With decades of cultural, financial and educational empowerment, as well as technology, training and transparency advancement, we are now in a new era altogether different from the experiences of the past.
Women buy 45% of new cars. With this segment purchasing 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ marketing approach. In this comprehensive report, predictive analytics shows women’s CX pre-, during-, and post- sales for the top seven US brands – Chevrolet, Ford, Jeep, Honda, Nissan, Subaru and Toyota.
In this industry-first national report, JoinWomenDrivers.com analyzed car dealer reviews based on the salesperson’s gender. Almost universally, women rated their satisfaction scores higher when dealing with female sales consultants. Read to get a better picture on how your dealership can change your culture to truly optimize sales, improve customer retention and increase CSI.
Learn about how to access the unprecedented methodology to the WSI® Dealer Data that reports on women’s experiences, behaviors and preferences at your store. Shift processes, digital assets, and messaging to more closely match what this market wants to distinguish your dealership to be more women-centric.
Dealerships with outdated behaviors and attitudes are losing traction in this competitive industry. Data shows that over half of women visit 3 dealers before purchasing. Six in ten women, who leave a dealership without buying, do not return. Consider the first engagement point is the only engagement point that matters.
Women have reported their different set of emotions when buying vs. when shopping or simply browsing for a vehicle. A woman’s emotions take a turn when there is money in the game. This is not a surprise and it’s not gender specific. Learn 5 proven ways to ease a woman’s mind when buying a car.
Learn what percentage of women leave a dealership and never return. Understand what the top 5 reasons are for not buying at a dealership.
Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. The 2017 US Women’s Car Dealership Report provides all the trends, insights, analytics and answers you need. Are you paying close enough attention to your female guests and clients? We’ve included best business practices too, to jump start a successful model.
You have women jumping in to check out your store at various points during this shopping continuum; be prepared to provide her with what’s important to her. After all, two-thirds of women are not confident or comfortable stepping in to your showroom. In this white paper, receive 8 Steps to Differentiate your Dealership to start converting more browsers to Buyers today.
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides vital intel into comparative preferences and experiences of Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC women buyers and their WSI feedback and scores.
Women account for half of all car purchases. Do you have a plan in place to improve and distinguish sales and customer service to women+families? Women-Drivers.com has aggregated the 2016 shopping, purchasing, leasing, and servicing behavior of this powerful buying segment and produced an easy-to-digest report of our findings. This report will assist your new plan or will provide specific insights to get you started.
When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers, turn them into buyers and keep them coming back to your service center? We have created a handy chart to use as a reference for steps your dealership can take help “re-create” the right synergy and drive more dollars to your bottom line.