White Papers & Case Studies

In this comprehensive report, we share our third-party data that is tracked by participating dealers by brand. These innovative actionable insights are provided to dealers to foster and improve the customer experience with this leading market.

Traditionally, the car dealership environment was one where women felt they needed to “bring someone with them” in order to feel comfortable. Let’s face it, the industry was built by and for men. With decades of cultural, financial and educational empowerment, as well as technology, training and transparency advancement, we are now in a new era altogether different from the experiences of the past.

Women buy 45% of new cars. With this segment purchasing 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ marketing approach. In this comprehensive report, predictive analytics shows women’s CX pre-, during-, and post- sales for the top seven US brands – Chevrolet, Ford, Jeep, Honda, Nissan, Subaru and Toyota.

By adopting the Women-Drivers.com Certified Trusted Dealer no cost program, Kelly Ford improved their total sales by $1.5M to women in 2018 over the previous year. This rooftop achieved an additional 48 incremental car buyers, or $1.3M in vehicle sales, while realizing a 6% additional sales in the service department to these customers of $197K.

In this industry-first national report, JoinWomenDrivers.com analyzed car dealer reviews based on the salesperson’s gender. Almost universally, women rated their satisfaction scores higher when dealing with female sales consultants. Read to get a better picture on how your dealership can change your culture to truly optimize sales, improve customer retention and increase CSI.

If you want to increase your sales to millennial women, get this report. It will give you the insight you need to address millennial women in a way that impacts conversion because this buying segment has a very different set of interests than non-millennials. When you understand that, you can adjust your messaging. Learn how to position your dealership to be “go-to” destination for millennial women.

Learn about how to access the unprecedented methodology to the WSI® Dealer Data that reports on women’s experiences, behaviors and preferences at your store. Shift processes, digital assets, and messaging to more closely match what this market wants to distinguish your dealership to be more women-centric.

Dealerships with outdated behaviors and attitudes are losing traction in this competitive industry. Data shows that over half of women visit 3 dealers before purchasing. Six in ten women, who leave a dealership without buying, do not return. Consider the first engagement point is the only engagement point that matters.

Women have reported their different set of emotions when buying vs. when shopping or simply browsing for a vehicle. A woman’s emotions take a turn when there is money in the game. This is not a surprise and it’s not gender specific. Learn 5 proven ways to ease a woman’s mind when buying a car.

Learn what percentage of women leave a dealership and never return. Understand what the top 5 reasons are for not buying at a dealership.

Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. The 2017 US Women’s Car Dealership Report provides all the trends, insights, analytics and answers you need. Are you paying close enough attention to your female guests and clients? We’ve included best business practices too, to jump start a successful model.

You have women jumping in to check out your store at various points during this shopping continuum; be prepared to provide her with what’s important to her. After all, two-thirds of women are not confident or comfortable stepping in to your showroom. In this white paper, receive 8 Steps to Differentiate your Dealership to start converting more browsers to Buyers today.