NEW REPORT | 2021 Women’s Fixed Ops, Purchasing and Finance Trends at Leading Auto Brands

Posted: August 11, 2021 by Anne Fleming, Car Buying Advocate

In this comprehensive Women-Drivers.com 2021 Women’s Fixed Ops, Purchasing and Finance Trends at Leading Auto Brands Report, we share our third-party data that is tracked by participating dealers by brand. These innovative actionable insights are provided to foster and improve the customer experience with this dominant market.

· Fixed Ops. Over 1 in 4 women defect from their Fixed Ops dept. annually which translates into an estimated 3,000 customers at an avg. rooftop – wow! Improve retention one at a time with these actionable insights.

· Purchasing & Digital. Are you doing enough to communicate your conveniences? Digital Retailing aligns with this consumer, so be sure to showcase the advantages and benefits of your business.

· Finance. There is tremendous upside in this report to improve revenue and market share.

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