Archives

Women-Drivers.com names 2017 Top Dealer Awards

Posted: January 27, 2017 by Anne Fleming, Car Buying Advocate

Top Dealerships Acknowledged for their High Review Scores from Women PITTSBURGH, PA – Women have shared thousands of reviews and ratings and the results have been finalized. We are excited to announce the top dealer groups for 2017. HAASZ AUTOMALL and HAASZ AUTOMALL of DALTON in Ohio are awarded the 2017 Certified Trusted Women-Drivers.com Dealer […]

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Women-Drivers.com updates Mobile Site Design with Emojis

Posted: August 11, 2016 by Anne Fleming, Car Buying Advocate

Women Can Now Show How They Really Feel PITTSBURGH, PA – With the choices of car dealer review services today, and the highly competitive business climate, Women-Drivers.com provides car dealerships an innovative marketing opportunity to distinguish their business to women buyers. This important business sector is influencing 85% of vehicle purchases. Further, in 2015, women […]

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2016 U.S. Women’s Car Dealership Report

Posted: February 9, 2016 by Anne Fleming, Car Buying Advocate

Timely Insights from Progressive Dealerships PITTSBURGH, PA – Women-Drivers.com shows, in the company’s third annual report, that progressive car dealerships make a difference in the experiences of women and families. The information in the 2016 U.S. Women’s Car Dealership Report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates […]

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Women-Drivers.com names 2015 Top Dealership Awards

Posted: January 25, 2016 by Anne Fleming, Car Buying Advocate

Top 3 Dealerships are Acknowledged for their High Review Scores from Women PITTSBURGH, PA – Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied. DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year. MIDGETTE AUTO SUPERCENTER is awarded the […]

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Millennial Women Changing the Car Buying Experience

Posted: October 30, 2015 by Anne Fleming, Car Buying Advocate

PITTSBURGH, PA – Millennials, the newest generation to come into buying power, has an estimated population of 80 million. According to J.D. Power and Associates, millennials accounted for 27 percent of new car sales in 2014, up from 18 percent in 2010. Of those millennial buyers, 53% are female, which is even higher than the […]

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2015 US Women’s Car Dealerships Report

Posted: January 18, 2015 by Anne Fleming, Car Buying Advocate

Top Brands, Trends and Insights Highlighted PITTSBURGH, PA – Women-Drivers.com, the premier car dealer review company focusing on women and families, highlights in the company’s second annual report that women are having empowering experiences at progressive car dealerships in the United States. Women are responsible for buying over 13 million cars at new car dealerships; […]

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2014 Top Brands as Rated by Women when Servicing their Vehicle

Posted: April 28, 2014 by Anne Fleming, Car Buying Advocate

PITTSBURGH, PA – There is more to winning a lifelong customer than just closing a car sales deal. Delivering the ultimate customer experience is what makes car buyers – especially women buyers, who are very loyal – come back to dealers for all their auto related needs like servicing, repair and maintenance. A new 2014 […]

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Top 2014 U.S. Car Brands as Rated by Women When Buying a Vehicle

Posted: March 22, 2014 by Anne Fleming, Car Buying Advocate

PITTSBURGH, PA – Women drive up auto sales as industry professionals focus on marketing to women. According to the latest research, women are the fastest growing segment of car buyers purchasing an estimated 27.5 million cars last year. That is equivalent to 75,000 cars bought by women each day in the United States. By the […]

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Kelly Ford Named Top 2014 Women-Drivers Friendly Dealer

Posted: March 1, 2014 by Anne Fleming, Car Buying Advocate

Reviews Show Consistent, Extraordinary Experiences by Women PITTSBURGH, PA – Last year, women purchased an estimated 27.5 million vehicles – an impressive 75,000 units a day at new and used car dealerships. Women-Drivers.com, the premier car dealer review site focusing on women car buyers, has recently named Kelly Ford of Melbourne, Florida the Top 2014 […]

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2014 US Women’s Car Buying Report: Reviews Show Very Positive Experiences for Women by Brand

Posted: January 22, 2014 by Anne Fleming, Car Buying Advocate

PITTSBURGH, PA – Last year, women purchased an estimated 27.5 million (1) vehicles – an impressive 75,000 units a day. Women-Drivers.com, the premier car dealer review site focusing on women consumers, has released a comprehensive 2014 US Women’s Car Buying and Dealership Report detailing the experiences women have shopping, buying, leasing and servicing their vehicles […]

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Mid Year Report Shows Top Auto Brands with Women in Service Department

Posted: August 1, 2013 by Anne Fleming, Car Buying Advocate

Leaders Mercedes, BMW, Honda, Lexus, Buick and GMC PITTSBURGH, PA – Women-Drivers.com According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in ‘Service’. Scores are measured in WSI® or […]

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Connect with More Women Drivers:

Communicate tangible value-adds in your advertising.

If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.

A confident, pleased buyer who writes a great review of her experience can influence countless other women to follow her lead.

Ask, track, and always respond to reviews.

Reviews are 3 times more influential than advertising when women buy a car.

Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’

One Size Does Not Fit All.

Step back and ask, who does your advertising really speak to?

Women are looking for connections with car dealerships.

Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.

Never miss a simple action to upsell your store.

Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.

Develop relationships with online guests.

Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.

76% of women rated their dealership’s website 3 out of 5 stars.

As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.

The #1 digital resource women use when buying a car is the dealership’s website.

Include images of women throughout your digital assets and online marketing campaigns.

It takes more than having a female spokesperson to market to women.

The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.

Make your dealerships a welcome destination for all customers.

Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.

Include informative, engaging content on your website.

It helps build trust and ensures guests get value from your brand.

Behavior Economics demands tracking when your customers fall off.

Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.

Measure and track the number of women leads and buyers each month.

You can’t grow what you don’t know.

Create the right conditions for the sale on the first visit.

Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.

Dealers need to shift the paradigm to effectively engage, market and optimize sales to women.

What is your Trust Dashboard with this market?

53% of millennial car buyers are women. Almost 4 in 10 women are the breadwinners in their family.

How is your current and future customer demographic represented in your front line team?

Crack the code by turning reviews into real-time data to make yours the go-to store.

Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.

Transform your messaging and make the showroom more customer-centric.

92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.

Game-Changing Predictive Analytics.

What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.