2012 Top Pittsburgh Car Dealers as Rated by Women Buyers

Posted: February 15, 2013 by Anne Fleming, Car Buying Advocate

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Dealerships are Rated and Rewarded for Best Experience by Female Buyers

PITTSBURGH, PA- As many Western Pennsylvanian car dealer principals arrive home this week from the National Automobile Dealers Association in Orlando, they have amassed a wealth of new strategies and ways to grow and market their business. Here in Pittsburgh, Women‐Drivers.com is a car dealer rating website that helps make car buying easier for women by connecting them to CERTIFIED Women‐Drivers Friendly™. The company has released the top car dealerships in the Pittsburgh region – the list is based upon the cumulative Women Satisfaction Index®, or, WSI, of consumer reviews written in 2012.

  1. Kenny Ross Chevrolet: 4.96
  2. Sewickley BMW: 4.89
  3. The New Team Kunkles: 4.88
  4. Monroeville Chrysler Jeep: 4.80
  5. Shadyside Honda: 4.80
  6. Pleasant Hills Chrysler Dodge Jeep Ram: 4.73
  7. Waynesburg Chrysler Dodge Jeep Ram 4.72
  8. Lexus of North Hills: 4.65
  9. South Hills Chrysler Jeep Kia: 4.60
  10. Dean Honda: 4.51
  11. North Hills Toyota: 4.51
  12. Day Apollo VW Subaru: 4.45
  13. Imports by Day: 4.42
  14. Morrow Chevrolet Kia: 4.42
  15. Morrow Ford: 4.41
  16. Day Ford: 4.34
  17. Shultz Ford-Lincoln: 4.33
  18. Billco Mazda: 4.24
  19. #1Cochran Buick GMC: 4.21
  20. Jim Shorkey Kia: 4.17

The value for dealers is that their CERTIFICATION comes from authentic consumer reviews. Being CERTIFIED gives the dealership a competitive marketing advantage. These dealers are getting more walk-ins and referrals because of the free SEO these reviews receive. Reviews also feed into a dealership’s Facebook page attracting more social interaction, reach and Likes.

“We truly appreciate the time our customers take to share their feedback and are proud that all of our six dealerships are Certified Women-Friendly,” said Gwen Lewis, Founding Director of Online Operations for the Ron Lewis Automotive Group. “Our Pleasant Hills Chrysler Dodge Jeep Ram dealership has close to 100 reviews posted on women-drivers.com, citing real life experiences that provide valuable insight into what it’s like to purchase a vehicle with us.”

How do Consumers and Car Dealers both benefit?

Dealerships would be wise to pay attention to the shifting trends of the auto buyer. Moms now wield $2.1 trillion each year and over one-third of wives out earn their husbands. However, 30% of female car buyers are single. The car dealership experience is changing, as research shows that women buy half of all new cars, and influence up to 80% of car purchases. Typically more loyal than men, women request 65% of the mechanical service work done at dealerships. Yet, for many women, going to the dealership to buy a car is not an experience they look forward to. Women-Drivers.com connects this powerful group of buyers to dealerships that are already treating women respectfully and fairly.

“The days of consumers thinking that they need to buy a car at the dealership where it will be serviced – typically, closest to their home, is no longer valid. When spending an average of nearly $31,000 on a new vehicle, we advocate that women+families travel a few extra miles to have a great experience at one of the top rated dealerships,” noted company President and Car Buying Advocate, Anne Fleming.

What Are the Criteria for Being a Certified Women‐Friendly™ Dealership?

A dealership must have a minimum of ten reviews to qualify, and receive at least two (2) reviews each month to maintain the CERTIFIED status. For each review written, a rating is posted with scores ranging from a 5.0 (Excellent) to a 1.0 (Marginal). Each review falls under one of three categories: Browsing, Purchasing or Servicing. A CERTIFIED Women‐Friendly rating of 3.8 or higher indicates that a dealership has earned the trust and reputation of being fair, trustworthy and service‐oriented towards women.

About Women‐Drivers.com Women‐Drivers.com is a marketplace connecting women buyers to trusted Certified Women‐Drivers Friendly™ Car Dealers and encourages extraordinary commercial experiences and lasting relationships between these two groups. Women‐Drivers.com is a producer of highly engaging Facebook women+family content and publishes a platform of integration services that build social communities for car dealers. The Company provides innovative web‐based marketing solutions that build trust and transparency, resulting in greater sales and servicing from women. Follow on Twitter @womendrivers.

For more information contact Anne Fleming at anne@women-drivers.com or 412.327.2604

Connect with More Women Drivers:

Communicate tangible value-adds in your advertising.

If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.

A confident, pleased buyer who writes a great review of her experience can influence countless other women to follow her lead.

Ask, track, and always respond to reviews.

Reviews are 3 times more influential than advertising when women buy a car.

Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’

One Size Does Not Fit All.

Step back and ask, who does your advertising really speak to?

Women are looking for connections with car dealerships.

Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.

Never miss a simple action to upsell your store.

Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.

Develop relationships with online guests.

Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.

76% of women rated their dealership’s website 3 out of 5 stars.

As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.

The #1 digital resource women use when buying a car is the dealership’s website.

Include images of women throughout your digital assets and online marketing campaigns.

It takes more than having a female spokesperson to market to women.

The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.

Make your dealerships a welcome destination for all customers.

Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.

Include informative, engaging content on your website.

It helps build trust and ensures guests get value from your brand.

Behavior Economics demands tracking when your customers fall off.

Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.

Measure and track the number of women leads and buyers each month.

You can’t grow what you don’t know.

Create the right conditions for the sale on the first visit.

Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.

Dealers need to shift the paradigm to effectively engage, market and optimize sales to women.

What is your Trust Dashboard with this market?

53% of millennial car buyers are women. Almost 4 in 10 women are the breadwinners in their family.

How is your current and future customer demographic represented in your front line team?

Crack the code by turning reviews into real-time data to make yours the go-to store.

Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.

Transform your messaging and make the showroom more customer-centric.

92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.

Game-Changing Predictive Analytics.

What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.