Women-Drivers.com Launches Mobile Technology to Help Grow Dealers Reputation with Women

Posted: July 16, 2012 by Anne Fleming, Car Buying Advocate

PITTSBURGH, PA – Women-Drivers.com

Car dealer review website Women-Drivers.com has announced that to assist car dealers in getting consumer reviews while the “iron is hot”, the company has added a mobile platform that allows women to write reviews directly in the showroom or service lane.

The launch of this location-based mobile technology is being accompanied by the “WE CARE. Scan-Review-Share” campaign. Dealers receive personalized table cards with QR codes that are given to salespeople, the F and I manager, the Service manager, and Cashier. They are also left in the service lounge area. Women with smart phones simply scan the QR code and are directed to their dealership’s review page.

With 4 in 10 customers projected to own smart phones by the end of this calendar year, it is important for all dealers to tap into this market now. The mobile site provides more freedom and flexibility for customers who have a few extra minutes when buying a car or having their car serviced. It’s an opportune situation for a dealer to maximize a positive experience by asking women to write a review about their purchase, service, or browsing experience.

“Having an in-store mobile option to get reviews from this powerful buying demographic helps us track our customer service in the form of real-time reviews” explains Victor Olive, General Manager of Day Chevrolet in Murrysville, Pa. “While customers have good intentions to write a review when they go home, many don’t always get around to it. Now, with a little extra time in our store, we welcome the opportunity for them to share their experience.”

Dealers use this site to build trust and transparency and to achieve the Certified Women-Drivers Friendly^™ status. These dealers receive a number of no-cost benefits including:

SEO Optimization
Facebook Integration of positive reviews to build social community
Facebook “Like” button added to dealer’s review page
Ability to respond, thank and engage each reviewer
Top placement in search engine
Certified logo for promotional use

To add a dealership and begin capturing reviews, visit m.women-drivers.com.

About Women Drivers
Women-Drivers.com provides car dealers with distinct, web-based marketing solutions that build trust and transparency, resulting in greater sales and servicing from women. Women-Drivers connects women to Certified Women-Drivers Friendly^™ Dealers and publishes a platform of services to qualifying dealerships to distinguish and market themselves. The innovative Facebook Integration of women+family content results in dealerships building larger social communities, longer time spent on the dealerships site, and more sales conversions.

Contact 412.327.2604 to schedule Anne Fleming for an interview. Learn more at Women-Drivers.com

Connect with More Women Drivers:

Communicate tangible value-adds in your advertising.

If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.

A confident, pleased buyer who writes a great review of her experience can influence countless other women to follow her lead.

Ask, track, and always respond to reviews.

Reviews are 3 times more influential than advertising when women buy a car.

Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’

One Size Does Not Fit All.

Step back and ask, who does your advertising really speak to?

Women are looking for connections with car dealerships.

Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.

Never miss a simple action to upsell your store.

Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.

Develop relationships with online guests.

Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.

76% of women rated their dealership’s website 3 out of 5 stars.

As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.

The #1 digital resource women use when buying a car is the dealership’s website.

Include images of women throughout your digital assets and online marketing campaigns.

It takes more than having a female spokesperson to market to women.

The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.

Make your dealerships a welcome destination for all customers.

Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.

Include informative, engaging content on your website.

It helps build trust and ensures guests get value from your brand.

Behavior Economics demands tracking when your customers fall off.

Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.

Measure and track the number of women leads and buyers each month.

You can’t grow what you don’t know.

Create the right conditions for the sale on the first visit.

Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.

Dealers need to shift the paradigm to effectively engage, market and optimize sales to women.

What is your Trust Dashboard with this market?

53% of millennial car buyers are women. Almost 4 in 10 women are the breadwinners in their family.

How is your current and future customer demographic represented in your front line team?

Crack the code by turning reviews into real-time data to make yours the go-to store.

Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.

Transform your messaging and make the showroom more customer-centric.

92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.

Game-Changing Predictive Analytics.

What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.