Women-Drivers.com names 2017 Top Dealer Awards

Posted: January 27, 2017 by Anne Fleming, Car Buying Advocate

Top Dealerships Acknowledged for their High Review Scores from Women

PITTSBURGH, PA – Women have shared thousands of reviews and ratings and the results have been finalized. We are excited to announce the top dealer groups for 2017.

HAASZ AUTOMALL and HAASZ AUTOMALL of DALTON in Ohio are awarded the 2017 Certified Trusted Women-Drivers.com Dealer Group of the Year.

KELLY FORD in Melbourne, Florida is awarded the 2017 Certified Trusted Women-Drivers.com Dealer of the Year.

MIDGETTE AUTO SUPERCENTER in Harbinger, North Carolina is awarded the 2017 Certified Trusted Women-Drivers.com Independent Dealer of the Year.

DAY APOLLO SUBARU, DAY APOLLO VOLKSWAGEN, and DAY CENTENNIAL CHEVROLET in Southwestern Pennsylvania are awarded the 2017 Certified Trusted Women-Drivers.com Mid-Atlantic Dealer Group of the Year.

GRABIAK CHEVROLET in New Alexandria, Pa is awarded the 2017 Certified Trusted Women-Drivers.com PA Chevy Dealer of the Year.

TOM WOOD VOLKSWAGEN in Indianapolis, Indiana is awarded the 2017 Certified Trusted Women-Drivers.com Import Dealer of the Year.

BAYSIDE TOYOTA in Price Fredrick, Maryland is awarded the 2017 Certified Trusted Women-Drivers.com MD Toyota Dealer of the Year.

KELLY CHRYLSER DODGE JEEP RAM in Emmaus, PA is awarded the 2017 Certified Trusted Women-Drivers.com PA Chrysler Dodge Jeep Ram Dealer of the Year.

Based upon the reviews received and their aggregate scores, these dealerships have consistently demonstrated exceptional trust and respect and have provided comfortable experiences for women when shopping, purchasing and in the service drive.

“These dealerships are performing at an exemplary level with this powerful buying segment. Nearly half of all vehicles are purchased by women. Plus, women rely on car dealer reviews 50% more than men when locating a dealer to do business with; they want to have a positive and empowering experience. These distinguished businesses are showcasing true transparency and exceptional customer value,” said Women-Drivers.com president, Anne Fleming.

About Women-Drivers.com
Women-Drivers.com is the premier car dealer review site focused on women and their families. It is a marketplace that empowers and amplifies cutting-edge experiences at Certified Trusted Dealers. The Company also provides ground breaking optics through the Women’s Satisfaction Index® to better understand the experience this buying segment has at car dealerships.

Connect with More Women Drivers:

Communicate tangible value-adds in your advertising.

If your store provides overnight loaner cars, include this in your messaging. It’s the #1 concierge item requested by women.

A confident, pleased buyer who writes a great review of her experience can influence countless other women to follow her lead.

Ask, track, and always respond to reviews.

Reviews are 3 times more influential than advertising when women buy a car.

Women want to read others’ experiences to help verify what dealerships to visit. Showcase these valuable testimonials on your home page or their own navigation section to build trust and credibility – don’t hide them in ‘About Us.’

One Size Does Not Fit All.

Step back and ask, who does your advertising really speak to?

Women are looking for connections with car dealerships.

Enhance your advertising by investing part of your ad dollars into what’s in it for her. Include dealer reviews and ‘Dealer of the Year’ awards. Remember to also sell your dealership, not only cars.

Never miss a simple action to upsell your store.

Offer a 3-minute tour, share about extended service center hours, mention that you offer overnight loaner cars, and give a free car wash coupon. Always look to surprise and delight.

Develop relationships with online guests.

Provide informative, helpful content in your BDC email response as well as link to reviews highlighting authentic consumer experiences.

76% of women rated their dealership’s website 3 out of 5 stars.

As the first point of engagement for customers, be sure your website represents your brand well, conveys trust, is welcoming, and contains educational content that adds value.

The #1 digital resource women use when buying a car is the dealership’s website.

Include images of women throughout your digital assets and online marketing campaigns.

It takes more than having a female spokesperson to market to women.

The #1 reason women choose to buy is TRUST which requires implementing new behaviors, attitudes, processes, and messaging.

Make your dealerships a welcome destination for all customers.

Always greet your customer through active listening, use empathy and understanding, and taking an interest in what they need or want – even if it’s outside the car purchase.

Include informative, engaging content on your website.

It helps build trust and ensures guests get value from your brand.

Behavior Economics demands tracking when your customers fall off.

Dealers with outdated behaviors and attitudes are losing traction with women in this competitive industry.

Measure and track the number of women leads and buyers each month.

You can’t grow what you don’t know.

Create the right conditions for the sale on the first visit.

Ask questions, listen, and get to know the customer. Never interrupt and don’t assume. Consider there won’t be a second visit.

Dealers need to shift the paradigm to effectively engage, market and optimize sales to women.

What is your Trust Dashboard with this market?

53% of millennial car buyers are women. Almost 4 in 10 women are the breadwinners in their family.

How is your current and future customer demographic represented in your front line team?

Crack the code by turning reviews into real-time data to make yours the go-to store.

Our platform collects unprecedented pre- and post-purchase analytics about what your #1 buyers want and prefer from participating dealers.

Transform your messaging and make the showroom more customer-centric.

92% of reviewers choose to opt into a 25-question survey summarizing their visit. This unbiased data is available in predictive analytics WSI (R) Dealer Data reports chronicling what these buyers want and experience.

Game-Changing Predictive Analytics.

What women want at the dealership has predominantly been an absent dialog; those statistics and conversations have generally been national. Dealers now have access to their own proprietary data through our platform. This provides leaders at each business the ability to have honest insights allowing for predictive awareness of behaviors, preferences, and experiences.