Women’s Wednesday #13: Your Reputation – Are You Leaving $6M on the Table?
Posted: August 21, 2014 by Anne Fleming, Car Buying Advocate
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by distinguishing your store as a women+family friendly marketplace? Why is this important? Let’s take a closer look.
Men shop at 1.4 dealerships while women visit 1.9 dealerships prior to buying a car. One-third of women are apprehensive about the buying experience and 20% report being overwhelmed. In fact, a recent poll shows that women are 50% more likely to rely on car dealer reviews than their male counterparts. Why? They want to get the purchase right and avoid getting it wrong. Elite dealers leverage reviews in advertising to mitigate any negative emotions of some customers and to showcase that their dealership is a pain-free company with which to do business.
A brilliant way to distinguish their store from the competition.
Did You Know?
JD Power reports women are more generous than men when rating their dealership experience
Women relate to other women and trust these reviews more than ones written by men
Certified Dealers Upside is in the Million$
Let’s be frank. Women can buy a car anywhere in your city for within a couple of hundred dollars from another dealer. Distinguish your store from the others by using your certified logo in your advertising and branding yourself as a Certified Women-Drivers Friendly Dealer. Benchmark with your sales team how many cars you sell to women each month and keep track of it.
By selling just 5 more cars each you will add $2M to your sales at your store.10 more cars will add an average of $4M in sales and 15 more will bring in $6M more in sales annually! Get your team on board and turn those women browsers into women buyers by having them walk into your dealership as a destination store they have come to do business with because of your stellar reputation with women+families.
Want to Sell More Cars and Distinguish your Dealership to Women? Click here.
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