Women’s Wednesday #3: Relevancy of Reviews – Timing is Everything
Posted: April 2, 2014 by Anne Fleming, Car Buying Advocate
Welcome to Women’s Wednesday!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites – like Google, Yelp, Dealer Rater, Women-Drivers.com etc. On our site, we have some dealers with great overall scores, but they haven’t had a single review in three months. That sends mixed signals and red flags to customers.
Think about it…. having an exceptional score has a lot less credibility to your prospects if there is a huge gap in time with the reviews last posted. It certainly is an indicator that something has changed and could even be detrimental to your business!
Did You Know?
67% of women say they are less likely to purchase a product they were considering after reading negative online reviews – and old reviews can have the same effect.
Here are 15 Best Practices to put in place with Women and Your Reputation, Click here to read.
Want to Sell More Cars and Distinguish your Dealership to Women? Click here to learn more.
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