Women’s Wednesday #42: BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers
Posted: February 10, 2016 by Anne Fleming, Car Buying Advocate
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score), ranging from a high of 5.0 to a low of 1.0. The surveys are used to delve deeper into women’s shopping, buying and servicing experiences.
This information is specifically generated from dealerships certified through Women-Drivers.com based on the customer reviews. These progressive, forward-thinking dealers use the company’s platform to improve sales and service experiences for their women clients. Dealers who participate, continually evaluate the data an consumer intel they receive to ensure they maintain high scores, knowing women rely on reviews almost twice as much as men.
“Unlike other 5-star review sites, we give women the opportunity to write quick reviews and then opt-in to a 25-question survey, which 9 in 10 women nationally participate in” said Anne Fleming, President of Women-Drivers.com. “Our platform empowers women to respond in an honest and productive way, thus, helping certified dealers evaluate and improve the customer experience. This data helps dealers take the guesswork out of marketing and selling to women.”
Certified Women-Drivers.com Dealers receive an average satisfaction score of 92%, which is 23% higher than non-certified dealers. Women rely on reviews 50% more than men, so having positive ratings has a direct impact on a dealership’s building trust and the bottom line.
Women have a variety of options when shopping for a car and have an array of information available. It is always in a dealer’s best interest to understand how to engage women, and tune their strategies to maximize this buying segment’s interest.
Click here to read the full Press Release about the 2016 US Women’s Car Dealership Report.