Women’s Wednesday #57: 2017 Women’s Buying Report & Best Practices for Dealers

Posted: March 1, 2017 by Anne Fleming, Car Buying Advocate

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Advertising ‘the best price’ or having a female spokeswoman is not enough to have them visit your dealership first.

Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference! Best business practices are included to elevate your female client experience to help achieve increased market share, sales and retention.

Click for easy access to the 2017 US Women’s Car Dealer Report & Trends.

Here are some game-changing data points:

  • 45% of women purchase cars by themselves
  • 53% of millennial car buyers are women
  • 38% of women out-earn their husbands
  • 56% of women do not buy from the brand dealer closest to their home

What actions will you put in place to be a destination dealership?

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