Women’s Wednesday #89: The Right Way to Market to Women Drivers
Posted: January 23, 2019 by Anne Fleming, Car Buying Advocate
JoinWomenDrivers.com is the industry’s premier platform for attracting, engaging and increasing sales to women through ratings, reviews, and research. It’s just good business.
Visit us in NADA at BOOTH #7915W @STREAM Companies.
Ask for Paul Accinno, EVP/Partner
Marketing to women doesn’t mean using pink, having a female pitch-person, or having a manicurist on site.
Marketing to women does mean creating a culture of developing solutions specialists to ensure customers trust your business immediately. It means having digital assets where guests feel welcomed by lifestyle images from various cultures, life-stages, and demographics. It means providing informative content about car buying and the ownership experience that adds real value. Enhance your message to sell more than ‘price’ – add reviews, for and by women, to build confidence and trust.
It also means using Predictive Analytics via SurveySpark® to gain insight into your very own customer preferences, experiences, and behavioral patterns pre-, during, and post-purchase. This unprecedented report gives leaders direction concerning what to emphasize and where to improve.
All of these influences and details are measured – by gender – as well as how your dealership can capitalize on these findings.