WOMEN’S WEDNESDAY #95: What’s Your 2021 Auto Brand Purchasing Score with Women?
Posted: March 17, 2021 by Anne Fleming, Car Buying Advocate
Women are the face of consumers at dealerships today. Nationally, 45% of vehicles purchased at franchised dealers are bought by this market segment. Women-Drivers.com has extracted the data from car dealer reviews and survey scores and correlated them to the OEM’s. The graphic on the right shows the 2021 Percentage of Women who Reported Purchasing Vehicles Independently by Brand1. Further, 6 in 10 women account for fixed ops customers.
Dealers have overlooked messaging directly to women in their marketing, placing them under the umbrella of the “general population” of consumers. Competition is ruthless. It’s time to engage these buyers with a new communication platform to get their attention early in the buying process to have them visit your dealership.
Why This Matters
A 1% increase in sales is exceptional at a dealership or an OEM.
- How would that translate in retention and revenue?
- What roadblocks exist that stop you from achieving the national avg? Or, going beyond?
- Do you track and measure what your volume is to this market segment?
We package your message and connect you to more buyers by showcasing exceptional peer reviews and providing high-quality blog content for your website. These buyers are looking for relational experiences and we are the specialists to help you standout and achieve this.
With our proven, FREE Blueprint sell 50-60 more cars per rooftop.
Increase buyer retention and sales by shifting your messaging before the visit.