Women’s Wednesday #1: Are You Optimizing Sales With Women?…Really?
Posted: March 5, 2014 by Anne Fleming, Car Buying Advocate
Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership.
With that, let’s begin:
While women influence over 80% of all car purchases, they actually bought 27 million vehicles last year – most at car dealerships. That is almost 75,000 cars a day! How about at your store? Are you optimizing sales to this powerful buying group?
Did you know?
Women visit 2 dealerships prior to buying a car. When women leave dealerships and don’t buy, 2 out of 3 do NOT return! Ouch — better ask the right questions and treat her exceptionally the first time. Chances are, there is no second chance. The number one reason women report they did not return is, “I didn’t like the way I was treated.”
Women are the fastest growing segment of buyers. Market to them before they walk into your store by showing your transparency with your Certified Women Friendly logo. Sign up here to learn more.
If you have a topic you would like covered on Women’s Wednesday,
email me here.