Women’s Wednesday

Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.

Women’s Wednesday #92: How are Women’s Brains Wired?

Posted: April 3, 2019 by Anne Fleming, Car Buying Advocate

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency and practicality in their thought process. Consultants can benefit from understanding what really matters to this ever-growing segment of buyers and decision-makers.

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Women’s Wednesday #91: How Did We Do?

Posted: March 20, 2019 by Anne Fleming, Car Buying Advocate

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store.

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Women’s Wednesday #90: New Report: 2019 Women’s CX at Top 7 US Auto Brands

Posted: February 13, 2019 by Anne Fleming, Car Buying Advocate

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base of customers. As the industry evolves, it is crucial for business leaders to have open and responsive systems to compete.

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Women’s Wednesday #89: The Right Way to Market to Women Drivers

Posted: January 23, 2019 by Anne Fleming, Car Buying Advocate

Marketing to women doesn’t mean using pink, having a female pitch-person, or having a manicurist on site. Marketing to women does mean creating a culture of developing solutions specialists to ensure customers trust your business immediately.

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Women’s Wednesday #88: Authentic Reviews that Deliver to Your Bottom Line

Posted: January 9, 2019 by Anne Fleming, Car Buying Advocate

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer experience – trust. The emotional qualities of a review speak loudly to women and encourage or discourage a visit to your store.

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Women’s Wednesday #87: Why Shop Here? Your Culture Matters

Posted: December 19, 2018 by Anne Fleming, Car Buying Advocate

When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives your operations and provides consistency. Business culture is the collection of beliefs, values, and practices that are more esoteric and usually defined at a high level.

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Women’s Wednesday #85: 8 Tips to Hire Saleswomen to Build Dealer Sales & Retention

Posted: November 7, 2018 by Anne Fleming, Car Buying Advocate

A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer Reviews” shows that these buyers experience higher satisfaction and improved customer experiences when they work with female consultants. A more trusting and engaged consumer experience leads to higher CSI scores, reviews and retention. Here are 8 suggestions to help dealers hire more women to the front-line team.

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Women’s Wednesday #84: How Your BDC Can Minimize Leakage with Digital Customers

Posted: October 17, 2018 by Anne Fleming, Car Buying Advocate

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions. However, when the initial interaction is via email or social media, your response is no less important. Digital communications have the advantage of being read when your customer has the time. It can actually be more relaxed and as effective as an in-store visit.

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Women’s Wednesday #83: The Bad News About Customer Greetings at Dealerships

Posted: October 3, 2018 by Anne Fleming, Car Buying Advocate

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? Dealerships spend so much time working toward showcasing a positive resumè of reviews. However, a new national report from JoinWomenDrivers.com shows that less than 6 in 10 women are satisfied with the initial greeting and do not have a favorable first contact at car dealerships. The real-time impact of this is loss of brand credibility and concern on the part the customer.

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Women’s Wednesday #81: Do You Meet Expectations for Long-Term Retention?

Posted: August 22, 2018 by Anne Fleming, Car Buying Advocate

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an impeccable team to do this continually is what is required.

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