Women’s Wednesday

Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.

Women’s Wednesday #69: How to Tailor the Brand Experience for the Decision Maker

Posted: February 21, 2018 by Anne Fleming, Car Buying Advocate

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership. We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about […]

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Women’s Wednesday #68: What Does Your Website Say to Your Women Customers?

Posted: February 7, 2018 by Anne Fleming, Car Buying Advocate

3 Ways to Welcome Women to Your Website in 2018 Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more. Currently, dealers’ […]

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Women’s Wednesday #66: Be a Destination Dealer by 2020 | White Paper

Posted: November 8, 2017 by Anne Fleming, Car Buying Advocate

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually. What processes can be implemented for ups, guests, and women shoppers to optimize their experience […]

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Women’s Wednesday #65: How Can You Increase Your Sales to Women?

Posted: October 18, 2017 by Anne Fleming, Car Buying Advocate

One Size Fits All No Longer Applies According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%? Ten […]

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Women’s Wednesday #64: Millennial Women and Your Market Share

Posted: October 4, 2017 by Anne Fleming, Car Buying Advocate

Reshaping The Industry’s Economy The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 […]

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Women’s Wednesday #63: The Science of Shopping vs Buying | What it Means to You

Posted: September 13, 2017 by Anne Fleming, Car Buying Advocate

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers. A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the 2017 US Women’s Car Dealership Report shows that is […]

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Women’s Wednesday #62: Do You Know How Many Dealers Women Buyers Are Visiting?

Posted: June 20, 2017 by Anne Fleming, Car Buying Advocate

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle. From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are […]

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Women’s Wednesday #61: Top Service Drive Brands Rated by Women for 2017

Posted: June 7, 2017 by Anne Fleming, Car Buying Advocate

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment. Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by […]

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Women’s Wednesday #60: Understanding the Needs of Women Buyers [Video Interview]

Posted: May 17, 2017 by Anne Fleming, Car Buying Advocate

Today we will preview a CBT News interview with President Anne Fleming and get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women. In the video, the following questions are discussed: What dealers can learn about their female […]

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Women’s Wednesday #59: Women’s 2017 Top Rated Car Brands when Purchasing

Posted: May 3, 2017 by Anne Fleming, Car Buying Advocate

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers. Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to […]

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