Women’s Wednesday

Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.

Women’s Wednesday #83: The Bad News About Customer Greetings at Dealerships

Posted: October 3, 2018 by Anne Fleming, Car Buying Advocate

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? Dealerships spend so much time working toward showcasing a positive resumè of reviews. However, a new national report from JoinWomenDrivers.com shows that less than 6 in 10 women are satisfied with the initial greeting and do not have a favorable first contact at car dealerships. The real-time impact of this is loss of brand credibility and concern on the part the customer.

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Women’s Wednesday #81: Do You Meet Expectations for Long-Term Retention?

Posted: August 22, 2018 by Anne Fleming, Car Buying Advocate

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an impeccable team to do this continually is what is required.

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Women’s Wednesday #80: Be a Solution Specialist, Not a Salesperson

Posted: August 8, 2018 by Anne Fleming, Car Buying Advocate

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door.

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Women’s Wednesday #79: Creating a Service Drive Experience to Maximize Retention

Posted: July 25, 2018 by Anne Fleming, Car Buying Advocate

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet, for a dealership, service revenue is huge to the bottom line. And the best way to keep service revenue growing is to ensure your customers come back on repeat visits.

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Women’s Wednesday #78: How Trustworthy is Your Dealership?

Posted: July 11, 2018 by Anne Fleming, Car Buying Advocate

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale.

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Women’s Wednesday #75: Texting Strategy for Women Buyers

Posted: May 16, 2018 by Anne Fleming, Car Buying Advocate

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules of proper texting etiquette, especially with your largest audience: women.

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Women’s Wednesday #74: Unconscious Bias Doesn’t Just Happen at Coffee Shops

Posted: May 2, 2018 by Anne Fleming, Car Buying Advocate

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.

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Women’s Wednesday #72: Cracking the Car Code for Selling to Women

Posted: April 4, 2018 by Anne Fleming, Car Buying Advocate

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to women.

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