Women’s Wednesday

Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.

Women’s Wednesday #75: Texting Strategy for Women Buyers

Posted: May 16, 2018 by Anne Fleming, Car Buying Advocate

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules of proper texting etiquette, especially with your largest audience: women.

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Women’s Wednesday #74: Unconscious Bias Doesn’t Just Happen at Coffee Shops

Posted: May 2, 2018 by Anne Fleming, Car Buying Advocate

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.

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Women’s Wednesday #72: Cracking the Car Code for Selling to Women

Posted: April 4, 2018 by Anne Fleming, Car Buying Advocate

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to women.

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Women’s Wednesday #71: Trust is the #1 Factor!

Posted: March 30, 2018 by Anne Fleming, Car Buying Advocate

In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous concept.

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Women’s Wednesday #69: How to Tailor the Brand Experience for the Decision Maker

Posted: February 21, 2018 by Anne Fleming, Car Buying Advocate

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership. We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about […]

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Women’s Wednesday #68: What Does Your Website Say to Your Women Customers?

Posted: February 7, 2018 by Anne Fleming, Car Buying Advocate

3 Ways to Welcome Women to Your Website in 2018 Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more. Currently, dealers’ […]

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Women’s Wednesday #66: Be a Destination Dealer by 2020 | White Paper

Posted: November 8, 2017 by Anne Fleming, Car Buying Advocate

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually. What processes can be implemented for ups, guests, and women shoppers to optimize their experience […]

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