What Drives Her Decision: Confidence, Respect, and Trust
Did you think it was only about price? That may be true for men, but guess again. Our data shows that women purchase cars at dealerships where they are treated with respect, feel confident and trust their sales advisor.
And when this doesn’t happen, she will leave and find another dealership.
Women are the #1 influencers and decision-makers when buying cars, so dealerships are looking for ways to get more women in their doors. Here’s the key – a woman uses reviews 50% more than a man. She does her research in advance to identify dealers she wants to do business with. It’s not just about finding the right car at the right price.
Want to become a destination dealership? It’s all about online reviews. Our platform shines the light on experiences of women consumers – and connects them to car dealers who are engaging with women successfully to build trust. Women-Drivers.com provides Certified Trusted Dealers with the social media platform to build your reputation among women – and increase sales.
Elevate your reputation as a destination dealership to this powerful market segment.
It’s simply good business.
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