Industry data shows a significant gap. Women make over 60% of car purchases but only about 30% of bidders at traditional auctions. This gap points to auction houses that don’t […]
Going Solo to Car Auctions: Safety Tips Women Buyers Need to Know
Manheim operates 78 physical auction sites, processing over 7 million used vehicles annually. This scale is crucial because auction lanes move swiftly. Most cars are sold “as is,” with the […]
How Women Car Buyers Are Changing the Automotive Industry
The auto industry is seeing big changes, with women taking the lead. These days, women buyers are a force in the car market. They are a key reason behind most […]
Ladies Love Luxury: Cars, That Is
The link between women and luxury cars is growing stronger in today’s world. Luxury cars have become a big part of many women’s lives. They show more than just a […]
Top Car Brands As Rated By Women When Buying
Women have a big influence in the car market, making up 85% of the car buying decisions in the U.S. This is according to Automotive News. This article will explore […]
How Predictive Analytics Can Improve Car Dealership Retention and Sales
Predictive analytics is changing the game for car dealerships in a big way. It helps use data to boost customer loyalty and keep them coming back. Dealerships gain a clearer […]