The automotive sector is changing fast. This is largely because of what women want and need. They influence over 70% of car buying decisions in homes. A McKinsey study explains […]
Building Trust: The Key to Winning Over Women Car Buyers
In the automotive world, winning the trust of women car buyers is crucial. Studies show that women influence more than 85% of car buying decisions. They look for respect and […]
Understanding Female Consumer Behavior to Drive Dealership Success
In the automotive world, knowing how women think is key to a dealership’s success. Women now have a big say in car buying, influencing over 70% of purchases. Dealerships have […]
Quiz: How Trustworthy is Your Dealership?
Finding a reliable car dealership is key. It’s crucial when buying something as big as a car. Our dealership trust quiz helps you check if a dealership is credible. This […]
The Role of Consistent Communication in Retaining Female Customers
In the auto industry today, constant communication is key, especially for women customers. Women account for about 70% of car purchases. This makes them a critical audience that needs good […]
Why Dealer Reputation Matters More Than Ever for Women Car Buyers
Today, dealer reputation is more important than ever, especially for women car buyers. Studies show women influence over 85% of car purchases. They play a crucial role in the car […]